Better decisions.
Better Salesforce.
Notes on architecture, implementation, and the choices that make Salesforce easier to run.
When to move from Flow to Apex
The point where code becomes the simpler, more maintainable choice.
PerformanceFive Flow patterns that slow your org down
Common automation patterns and how to improve them.
Client experienceWhy a portal goes unused
Designing Experience Cloud around what users actually need.
ImplementationWhy Salesforce implementations fail
What to resolve before a project becomes expensive to recover.
OperationsThe cost of poor Salesforce administration
How everyday decisions affect the long-term health of your org.
Revenue operationsThe cost of a failed CPQ implementation
Where configuration and process decisions can create rework.
Platform choicesData Cloud or Marketing Cloud?
Choosing around your use case, rather than the product name.
AIAgentforce in production
What to consider when moving from a demonstration to live use.